Intent of content, commonly referred to as search intent or user intent, is the underlying purpose or goal a person has when consuming or searching for information online. Rather than just looking at the literal words or keywords a user types, content creators and search engines focus on why the user is looking for that information and what problem they are trying to solve. The 4 Core Types of Intent
Almost all digital content aligns with one of four primary intent categories, which mirror different stages of a user’s decision-making journey:
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