Click-through rate (CTR) is a digital marketing metric that measures the percentage of users who click on a specific link, advertisement, or email after seeing it. It is one of the most widely used metrics to evaluate the immediate effectiveness and relevance of online campaigns. How CTR is Calculated The formula for click-through rate is simple:
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100 Clicks: The number of times users interact with the link.
Impressions: The total number of times the link or ad is displayed on a screen. Example Scenario Impressions Calculated CTR Email Newsletter 5.0% Google Search Ad 4.0% Website Banner Ad 0.5% Why CTR Matters Understanding Click-Through Rate (CTR) – Investopedia
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